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The 3C's Model is a business model, which offers a strategic look at the factors needed for success. It was developed by business and corporate strategist Kenichi Ohmae. The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account: # The Customer # The Competitors # The Corporation Only by integrating these three, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three C’s or ''strategic triangle''. There are certain needs that arise from the customer end. They include core benefit or service and expected product. Recognizing this need the corporation or company offers a basic product. To cater to their expectations and also to differentiate from competitors who tend to morph their products, corporations offer augmented products. Also, both the corporation and the competitors eventually tap the existence of potential products. There is also a new 3 C's model emerging which centers on sustainability. This model is: #Capability #Consistency #Cultivation The idea behind the new 3 C's model revolves around the concept of shared value to the firm, the environment, and the community. ==The Customer== Clients are the base of any strategy according to Ohmae. Therefore, the primary goal is supposed to be the interest of the customer and not those of the shareholders for example. In the long run, a company that is genuinely interested in its customers will be interesting for its investors and take care of their interests automatically. Segmentation is helping to understand the customer. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「3C's model」の詳細全文を読む スポンサード リンク
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